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The Historic New Orleans Collection
A grid of nine vintage black-and-white portraits featuring women from different backgrounds and styles, each wearing early 20th-century clothing. Some have numbers written on or near their portraits, suggesting a historical or cataloging context.
Storyville: Madams & Music

Rhythm of Storyville

Storyville was filled with cabarets, dance halls, saloons, and honky-tonks—all of which required music on an almost nightly basis. The ubiquitous nature of music within the District is apparent in Storyville’s guidebooks. Madams’ advertisements regularly emphasized the musical offerings of their establishments, and the last known edition of Blue Book, the most famous of the District’s guidebooks, includes a list of nine cabarets.

Musicians stood to make more money in Storyville than in other musical hot spots around the city. The District’s clubs, such as Funky Butt Hall, the Entertainers (also known as the 101 and 102 Ranch), the Big 25, Pete Lala’s, and the Frenchman’s, gave musicians ample opportunity to work, challenge each other, and experiment with new sounds. Artists such as Buddy Bolden, Freddie Keppard, Manuel “Fess” Manetta, Clarence Williams, Oscar “Papa” Celestin, Edward “Kid” Ory, Joe “King” Oliver, Johnny Dodds, and youngsters Louis Armstrong and Sidney Bechet found plentiful work and abundant inspiration. These performers used their gigs and cutting contests (competitions between musicians) to refine new styles, contributing to the development of the jazz sound emerging from New Orleans. Of the many musicians who played in the District, all but a few (the piano player Kid Ross being the most well-known exception) were of African descent.

The music played in the clubs ran the gamut from slow blues to ragtime, but was almost exclusively designed for dancing. The one-step, two-step, and the more risqué tango and slow drag were a few of the many popular dances evolving alongside the emerging new music.

An article from the November 1947 issue of TRUE magazine titled Storyville—where the Blues were born by Louis Armstrong. The left page features text; the right page shows an illustration with musicians and performers.
An open black case with red velvet lining containing a disassembled clarinet with silver keys. A cork grease container and an orange reed holder are also visible inside the case.
A dark brown, rectangular bar with a slightly slanted end, placed on a plain white background.

The Club Scene

Approximately two hundred musicians have been identified as having performed in Storyville, the majority in brass bands and dance orchestras. Female musicians (including Lizzie Miles, Ann Cook, Rosalind Johnson, and Mamie Desdunes) were among those performing regularly. The District’s musical offerings contributed to the neighborhood’s allure as an entertainment mecca. Visitors could choose nightly from a range of establishments based on the sounds, dances, prices, and clientele they preferred. Many of the clubs operated as “black and tans”—some run by African Americans—where integrated audiences were tolerated by law enforcement and many whites eagerly consumed black culture. These establishments served as the unofficial hangouts for prostitutes and pimps.

A vintage black and white photo of a seven-member band. The musicians are dressed in uniforms and hold various instruments including a drum, trombones, violins, clarinet, and double bass. They are seated and standing in a formal pose against a plain backdrop.
A vintage photo of six band members in uniforms and hats, holding brass instruments, including a trombone, trumpet, and tuba. One person is seated on the ground. They are outdoors with trees and buildings in the background.
A vintage black-and-white photograph of seven men in uniforms holding musical instruments. The group includes a trombone, trumpet, clarinet, violin, accordion, and double bass. A drum is visible on the left. They pose in front of a curtain.
A vintage black and white photo of nine men in formal attire holding musical instruments, including a trumpet, clarinet, drums, banjos, and possibly stringed instruments. They are posed in a group, looking at the camera.
A vintage black-and-white photo of a two-story wooden building with signs advertising JAX Bottle Beer. The structure appears weathered, with a staircase on the right. Utility poles and wires are visible in the background.
Black and white photo of a street scene with old-fashioned cars parked near wooden buildings. A multi-story brick building stands in the background. Power lines and a tree are visible, capturing a vintage urban atmosphere.
A vintage black and white photo of a corner building with signs reading JAX BREWERY and JAX in large letters. The structure features wooden siding and a shingled roof, with a quiet street in the foreground.
Black and white photo of a two-story corner building with a wraparound balcony and signs for a cafe, liquor store, and theater. Vintage cars are parked on the street, and a lamppost is visible. The architecture appears weathered and historic.
A vintage photograph of a church with a large arched entrance and a multi-paned arched window. The exterior is textured, and stairs lead up to the entrance. A small covered structure is attached to the side.

Band Leaders & Performers

A vintage black and white photo of a six-member jazz band. The musicians are posing with their instruments: a clarinet, trombone, trumpet, guitar, and double bass. They are dressed in suits and standing against a plain backdrop.
A vintage black and white photo of a vacant lot overgrown with weeds. In the background, there is a church with a bell tower and other surrounding buildings. A man in a hat stands on the right side, facing the scene.
A man in a uniform plays a trumpet while standing next to a brick wall. He wears a cap and faces the right side of the image. Theres a door in the background. The photo is in black and white.
A black and white photo of a man in a suit and tie, gazing slightly to the side. The background is plain, and the image focuses on the mans upper body and facial expression.
A vintage black and white photograph shows three people. A seated woman in a long dress is in the center, with a young man in a suit on her left and a young woman in a blouse and skirt on her right. The background is plain.
A dark wooden clarinet with silver metal keys and a smooth finish is displayed upright against a neutral gray background. The instruments bell at the bottom slightly flares out.

Popular Sheet Music

While the nascent recording industry was still developing, sheet music remained the most popular way of distributing music through the turn of the century. The women who did sex work in Storyville were known to shop at Werlein’s on Canal Street and other music stores to purchase sheet music for practicing in their off-hours and making requests of professors at night. Though New Orleans had a number of music publishing houses, the majority of the most popular songs came from northern publishers. Stark and Son out of St. Louis, a leading distributor of ragtime, and the various publishing houses of New York’s Tin Pan Alley were particularly prominent during this period. Southern themes and stereotypical depictions of African Americans were popular advertising mechanisms employed on sheet music covers, as were the musical types of the songs (blues, rag, stomp) and the dances for which the songs were appropriate (one-step, two-step, foxtrot), though neither was always correctly identified. The sheet music covers reproduced here represent popular songs from Storyville’s existence.

Vintage sheet music cover titled At a Georgia Campmeeting by Kerry Mills. Illustrations show people dancing and socializing at a lively outdoor event, with prominent text and decorative design elements in a yellow and black color scheme.
Sheet music cover for Maple Leaf Rag by Scott Joplin, featuring a large green maple leaf with text. Includes an inset portrait of Scott Joplin and publication details by John Stark & Son, dated May 28, 1899.
Vintage sheet music cover titled Creole Belles by J. Bodewalt Lampe, featuring ornate red and gold designs with black-and-white portraits of women. Appears as a March-Two Step piece.
Vintage sheet music cover titled Oh! Didnt He Ramble by Will Handy. Features an illustrated man in a bowler hat and suit, holding a cane. The background is blue with white text.
Vintage sheet music cover titled A New Rag, Dill Pickles by Charles Johnson. Features a giant green pickle being carried by a hot air balloon, with people in the basket and musical notes on the beige background. Published by Carl Hoffman Music Co.
Cover of sheet music titled Some of These Days with a vintage illustration of a woman in profile, surrounded by decorative flowers. An inset photo features Harry Mayo. Text includes credits for Shelton Brooks and publisher Will Rossiter.
Vintage sheet music cover for Alexanders Ragtime Band by Irving Berlin, featuring an illustration of a conductor energetically leading a band, with bold red and green text and ornate detailing.
Vintage sheet music cover for Pretty Baby song, featuring a stylized illustration of a smiling woman in a fashionable hat with a feather. Decorative roses frame the design. Text includes credits for Gus Kahn, Tony Jackson, and Egbert Van Alstyne.
Vintage sheet music cover titled Mammas Baby Boy: A Jazz Song featuring a drawing of a smiling man in a wheelchair, surrounded by an umbrella, with an inset photo of two children titled Baby Gussie Jones & Bro. Published by Williams & Piron.

Dance Music

The music performed in Storyville was almost uniformly designed to get people moving on the dance floor. The more traditional steps of the quadrille, waltz, and polka dominated the early years and high-end establishments, though many of the most successful bands and musicians also played newer styles to suit the desires of their audiences. Bolden’s band, for example, was known to start the evening playing polkas only and to end the night performing the more salacious and intimate slow drag, as the more liberally minded arrived. By the 1910s, new, easy-to-learn dance steps like the one-step and foxtrot took over, as a younger generation of dancers wanted easier steps that allowed for more personal variation. 

Vintage advertisement for the Victrola, promoting dance music and offering a free Victor book of The Modern Dances at Philip Werlein, Ltd. Features images of dancers and details about the Victrola model, with a background of aged, yellowed paper.
An old advertisement for Philip Werlein, Ltd., featuring a couple dancing the tango. The text highlights the popularity of the tango dance and promotes Victrola records for various dances, with a coupon section at the bottom right.
Vintage advertisement featuring Victrola phonographs. Includes images of various models and a dancing couple. Text highlights the enjoyment of dancing to Victrola music and lists product prices and store details: Werleins, New Orleans.
The cover of a book titled Modern Dancing, featuring an image of a couple dancing. The man is in a suit and the woman wears a long dress. The authors are Mr. and Mrs. Vernon Castle. The cover is light blue with gold lettering.
A vintage black and white photograph of a smiling couple dancing together. The woman wears a flapper-style dress and headband, while the man is in a tuxedo with a bow tie. They are identified as Mr. and Mrs. Vernon Castle.
A vintage illustration of a man and woman dancing closely. The man is in a suit and the woman in a long skirt and hat. Text below describes a dance step called One Step, where the man pauses while the woman takes two steps to the side.

Dance Videos