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The Historic New Orleans Collection
A historical illustration depicting an auction scene with an auctioneer holding a gavel and several men in 19th-century clothing. A Black man and a Black woman stand on the auction block. Various fabrics are visible in the foreground.

Resisting the Trade

Runaway slave advertisements were a regular feature in antebellum newspapers. Though the penalties for running away could be horrific—whipping, branding, maiming, and the forced donning of heavy iron collars—some individuals risked punishment and separation from their families in hopes of escaping bondage, if only for a short time. Strict laws limiting slaves' activities—including prohibitions on learning to read, write, or even swim—made running away difficult, while the presence of roving slave patrols and the sheer physical distance between slavery and freedom doomed most escape attempts. 

Runaway ads make clear that the most frequent impetus for an enslaved person to run involved the possibility or reality of being sold. Those who caught wind of an impending sale often tried to avoid that fate by absenting themselves. Similarly, individuals recently sold—whether five or five hundred miles away from their former home—often ran away in an effort to return to loved ones lost. 

An antique, rusted metal shrews fiddle with two curved arms extending upward, each ending with a small bell. The central neck piece has a weathered appearance, indicative of its age. The background is plain and neutral.
A historical newspaper ad seeking the capture of a runaway enslaved woman named Sophia. The text describes her appearance, offers a $10 reward, and notes she is likely in a New Orleans suburb.
An old newspaper advertisement offers a fifteen-dollar reward for the capture of an escaped 19-year-old enslaved girl named Sarah. It describes her appearance and clothing, including a large scar, and provides contact information for James Finlay.
An old newspaper notice detailing the detainment of two boys in jail: a 12-year-old black boy named John, claiming to belong to Mr. Williams, and a 14-year-old mulatto boy named Anfield, claiming to belong to Mr. Bouligny. The sheriff is J. Charbonnet.
A historical newspaper clipping offering a $100 reward for a missing 24-year-old enslaved woman named Frances. The ad includes details about her appearance and offers money for her return or information leading to it.
An old newspaper ad offering a one thousand dollar reward for the capture of two runaway enslaved boys, Bob and Charloe. Details include their physical descriptions, ages, language skills, and suspected escape route by riverboat.